Alright, chickens–I spent my Fridays in April conducting a series of experiments with my author page reach. Each Friday I posted a query and offered an incentive for readers to post comments. The rationale behind this is that FB throttles your page reach. Not every post you make gets in front of every person who has “liked” the page. It doesn’t even get in front of every person who has followed the page and asked to see updates in their feed. I’ve been told that the only way for readers to see what I update is to get them to engage with the page, that this will gig the algorithms and they will start seeing my posts regularly.
Except they don’t. I can see the numbers for the page reach–at least FB makes that easy enough to find. And I can tell you that the posts where I asked the question and readers responded got great numbers. But subsequent posts got no higher reach numbers than any other posts. This means that “liking”, following, and even engaging with the page are not enough to ensure that you see everything I post. I can tell this from the numbers but also because not a single winner ever contacted me to claim their prize. Bear in mind, I specifically said they had to check back on MY page to discover if they’d won. (FB won’t allow an author page to post on a person’s wall or message their direct inbox.) And STILL people didn’t see the posts that announced winners. In short, a post will only be seen by lots of people if LOTS of people post on it–and there’s no guarantee even then that all fans of the page will see it–or if I pay FB to promote the post to all my readers. To the tune of $2000/month.
Yeah, that’s not going to happen. I will continue to post on FB for folks who prefer to get their news there, but there will be no contests and no exclusives on that platform. News and exclusive content will go first to newsletter–or blog if the news is coming after the first week of the month when the newsletter launches. News will also be tweeted. I did another post and asked how readers preferred to get their information and this combination should make the greatest number of folks happy. The next newsletter goes out May 5, so if you haven’t already signed up, please use the form to your right on the blog sidebar.